Greg Glassman Net Worth - Pulptastic
Daniel Johnston
Published Apr 10, 2026
What is Greg Glassman’s net worth?
Greg Glassman, the co-founder of CrossFit, Inc., had a net worth of $100 million before selling the company in June 2020. He owned 100% of the brand after buying out his ex-wife’s stake for $20 million.
CrossFit was once earning about $50 million per year just from gym licensing fees and $100 million total from all income sources, including Reebok sponsorship, television licensing fees, and merchandise.
Glassman resigned as CEO in June 2020 after making an insensitive statement on Twitter about the death of George Floyd. He sold CrossFit to entrepreneur Eric Roza on June 24, 2020, following a bombshell New York Times article that recounted a controversy involving sexism and sexual harassment within the company.
Greg Glassman’s Career and CrossFit
Greg Glassman started his fitness career at 18 as a gymnastics coach at a Y.W.C.A. in California. He went on to train celebrities, athletes, and police officers. In 1995, Glassman was hired to train the Police Department in Santa Cruz, CA. A year later, he opened the first CrossFit gym in Santa Cruz.
Glassman co-founded the fitness company with his ex-wife Lauren Jenai in 2000. They conceived the branded fitness routine, originally called “Cross-fit”, in 1996. The CrossFit routine involves nine fundamental movements woven together into a workout of the day (WOD). After divorcing, Glassman bought Jenai’s share of the company for $20 million, using a loan from Summit Partners.
By 2009, there were more than 1,000 CrossFit affiliates worldwide. A decade later, there were 15,000 CrossFit gyms around the world, each paying an annual fee to carry the “Crossfit” name. Crossfit gym trainers are also required to pay to certify trainers.
In June 2020, CrossFit CEO Greg Glassman made a racist remark on Twitter in response to the murder of George Floyd and racial injustice. Reebok, the apparel brand and elusive licensee of CrossFit merchandise, ended its 10-year contract with CrossFit in response to the tweet. Many of the sport’s top athletes strongly criticized Glassman, and several announced they would not perform at the 2020 CrossFit Games. Rogue Fitness, which supplies strength training equipment for the CrossFit Games, announced it would be removing the CrossFit logo from its products at the event. Numerous gyms around the US also announced they would no longer be affiliated with CrossFit.
After the backlash, Glassman released a statement acknowledging his mistake: “I, CrossFit HQ, and the CrossFit community will not stand for racism. I made a mistake by the words I chose yesterday. My heart is deeply saddened by the pain it has caused. It was a mistake, not racist but a mistake.” However, he ultimately resigned as CEO of CrossFit on June 10, 2020.
